Should You Use Targeted Keywords in URL?
Posted by admin on November 23 2006 21:18:57

Do Search Engines Look at Keywords in URL?

As you know search engines algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEO recommend to use keywords in URL and other claim it is useless. The problem is that no one have made real test (or have not published it?). We have decided to run some tests in order to make sure that words in URL is one criteria for search engines algorithms.

Below are the tests we made

As we were only focused on one item (keyword in URL) we have decided:

Before we started our test, we searched for rkpatjfg in Google, MSN beta, Yahoo!, Ask Jeeves, Lycos, Teoma, WiseNut, Exalead ( and Voila. There were no results on these search engines.

A few days later, Google, MSN beta and Exalead indexed our new web pages. Yahoo! also indexed one of them. So we did the same search for rkpatjfg on these search engines.


See all the results in our search engine ranking report.