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How Do I Improve My Web Site Conversion Rate?
Having a website to generate leads or sell product is not enough. There are a number of factors which can improve the chances of generating more leads or selling more products through your online efforts. In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position. This is the first article in a 3 part series that we'll publish over the next few weeks. It will answer specific queries from the teleconference, in the belief that the answers will also help you to solve some of your issues so that you may improve your website conversion rates.
Relationship Between the PageRank and the Number of Backlinks
"How many Backlinks do I need to get in order to have PR5?". The answer is simple and always the same one: "This question cannot be answered because the PR doesn't only depend on the number of backlinks, it also and above all depends on the PR of each of those links...". Or to put it differently, a page can have PR5 with a single backlink whereas another one can have 3,000 backlinks and PR5 too.
Should You Use Targeted Keywords in URL?
As you know search engines algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEO recommend to use keywords in URL and other claim it is useless. The problem is that no one have made real test (or have not published it?). We have decided to run some tests in order to make sure that words in URL is one criteria for search engines algorithms.
Accessibility is Optimization
There are different ways of defining accessibility. To most people, they probably think it means making the website easier to be understood by those with seeing or hearing dis-advantages. While I do agree that all web design should strive to make all sites in this manner, for the purposes of this article, we are going to be talking about another angle.
Why Pay for Directory Links?
One of the methods used in Search Engine Marketing is the technique of buying links.
While some frown on this method entirely, or may not need to partake in this action, there are those of us who do and reap the benefits.
Paid directory links are better for sem purposes (as opposed to text link advertising) - because good fee-based directories place your link in the appropriate category of which the site's main topic is about.
Why does this matter?
Links are the Gold of the Internet
It is said that in the internet marketing world, content is king. While there is no doubt that strong copy and valuable information is what will ultimately determine whether your site will be a profit machine or a money pit.
But, in order to get that buyer ready to part ways with their hard earned cash they must find your site.
There are traditional methods that include text link advertising, banner ads, "sponsorships", and directory listings. While that is only the tip of the iceberg of the potential internet methods available, they are all meant to do one thing:
Send a reader to your site.
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